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ASSIGNMENT 2
WRITTEN COMMUNICATION
Due Week 9, worth 200 points
Business managers use written communication every day. Opportunities for written communication in the business world include everything from reports, memos, and documentation to emails, instant messaging, and social media. Effective written communication can help build and grow business relation- ships, accelerate results, solicit input and feedback, and rally personnel toward shared goals. Your ability to write messages that are clear and concise, while positioned strategically and presented professionally, will distinguish you
in your field.
In this assignment, you will develop a written communication for the challenge or opportunity scenario you have identified. The written message needed to fulfill this assignment will depend on your scenario.
INSTRUCTIONS
Compose a written communication based on your Strategic Communications Plan.
PART 1
1. Develop Your Written Communicationa) State your key message clearly
i. Do not “bury the headline†— the main point should be presented directly
ii. Your key message must be clear and conciseb) Provide the necessary information and build credibility
i. Provide an appropriate amount of background information for the audience, given the type of communication
ii. Get to the point without unnecessary verbiage
iii. Build your position as an expert or trusted colleaguec) Support your key message with three or four supporting
points/reasonsi. Supporting points should be appropriate for the context
and needs of the audienceii. Reasons should be compelling and relevant
d) Employ either the Consult/Join or Tell/Sell techniques
e) Clearly relay to the audience an actionable request2. Write Professionally
a) Communication should be clear and conciseb) Communication should build logicallyc) Sentences should flow smoothly, using appropriate
transitions and varying sentence structured) Employ appropriate formatting for ease of reading and clarity
of message (headers, bullet points, etc.)3. Demonstrate Professional Presence
a) Be authentic and genuine in your communicationb) Use the appropriate tone and vocabulary for your audiencec) Establish rapport to connect with your audience and
grow the relationship
PART 2
4. Channel and Stylea) Explain why you chose the specific channel you used for the
written communicationb) Explain what style you employed in your written communication
and why (Sell/Tell or Consult/Join)5. Use Feedback to Refine Your Communication
a) Describe or list the feedback you received on your written communication from the week 6 Discussion Board
b) Explain how you used the feedback to revise and improve your message
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