Does everyone have access to all popular culture
Music Television (MTV) started broadcasting in 1981 and went on to change the music industry around the world. By the second year of broadcasting, “I want my MTV!” became the advertising campaign slogan.
This simple advertising hook articulated the channel’s goal of a larger broadcast area but put it in the mouth of the intended viewer—a young rock and roll fan. People who did not have access to MTV but heard about it from friends or the media called their cable provider saying “I want my MTV.” Well-known rock artists like Billy Idol, Madonna, Stevie Nicks, and Mick Jagger appeared in commercials saying “I want my MTV.”
By 1985, the media conglomerate Viacom had bought the parent company of MTV and the programming moved away from 24/7 music videos to music pop culture news shows, and by the 1990s, reality shows like The Real World, 16 and Pregnant, Jersey Shore, and adult-themed animated shows like Beavis and Butt-head dominated the programming. Although the channel is still called MTV, it rarely shows music videos. The original sense of rebellion that MTV capitalized on had disappeared. The shared experience of being in the know, having seen the latest music video also disappeared.
Each summer, the United Kingdom shares a musical experience called the Proms. Started in 1895, the Proms (short for promenade concert) is a series of concerts that takes place across the U.K. and is broadcast on the taxpayer-supported BBC network. The Proms has become one of the largest shared experiences in the U.K., bringing the nation together over music. Sharing a musical experience can bring a community together, but first the community needs access.
Review this week’s Learning Resources as well as the student contributed resource.
Discuss the following questions (750 words):
Describe how much control production companies or/and governments have over access to popular culture.
Explain the role of the web/technology in providing a shared popular culture experience. Analyze how access affects the shared experience.
Sources to be used:
Holt, D.
Essay Writing Service Features
Our Experience
No matter how complex your assignment is, we can find the right professional for your specific task. Tutoracer is an essay writing company that hires only the smartest minds to help you with your projects. Our expertise allows us to provide students with high-quality academic writing, editing & proofreading services.
Free Features
Free revision policy
$10Free bibliography & reference
$8Free title page
$8Free formatting
$8How Our Essay Writing Service Works
First, you will need to complete an order form. It's not difficult but, in case there is anything you find not to be clear, you may always call us so that we can guide you through it. On the order form, you will need to include some basic information concerning your order: subject, topic, number of pages, etc. We also encourage our clients to upload any relevant information or sources that will help.
Complete the order form
Once we have all the information and instructions that we need, we select the most suitable writer for your assignment. While everything seems to be clear, the writer, who has complete knowledge of the subject, may need clarification from you. It is at that point that you would receive a call or email from us.
Writer’s assignment
As soon as the writer has finished, it will be delivered both to the website and to your email address so that you will not miss it. If your deadline is close at hand, we will place a call to you to make sure that you receive the paper on time.
Completing the order and download