WK 3 BD 2
Prior to beginning this discussion, please read Chapter 8: Importing, Exporting, and Sourcing, and Chapter 9: Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances in your text.
First, select one of these companies: Walmart, Dunkin’ Donuts, Starbucks, McDonald’s, or Target.
In your initial post,
· Explain the strategy of direct and indirect exporting, and licensing and franchising, and how the company you selected above used these strategies when entering the global economy.
· What prior research was conducted?
· How well did they understand their target marketing environment?
· Analyze the export marketing strategies the companies used.
· What decisions were made concerning product design, pricing, distribution channels, advertising, and communications—the marketing mix?
· What lessons did they learn from their success in the global marketplace?
Your initial discussion post should be 250 words. Cite your textbook and any other sources used to support your ideas. You may refer to University of Arizona Global Campus Writing Center’s APA StyleLinks to an external site. resource for assistance.
Guided Response: Review several of your peers’ posts. Respond to at least two of your fellow students’ posts in a substantive manner. Each peer response should have a minimum of 100 words. After reviewing your peer’s post, analyze the strategies and provide examples on why this strategy is important. Support your position by using information from the week’s readings.
You are encouraged to post your required replies earlier in the week to promote more meaningful and interactive discourse in this discussion forum. Continue to monitor the discussion forum until Day 7, and respond with robust dialogue to anyone who replies to your initial post.
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