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Task Module 2
Task
1. As you have discovered there are pros and cons to venturing into the global marketplace. Investigate other companies that have made mistakes when going global. Did any do it right or learn from their mistakes?
20 Epic Fails in Global Branding
Mistakes Companies Make When Going Global
2. Now look at some who found out the right way.
Recommended Read Changing How the World Does Business: FedEx’s Incredible Journey to Success by Roger Frock
Watch Davos 2011 – Muhtar Kent, CEO, Coca-Cola
Watch Intro-FedEx Critical Inventory Logistics®: Outsource, Optimize, and Reach Markets All Over the World
Maximize success and minimize mistakes in International Expansion
Globalization and the Coca-Cola Company
3. Investigate strategies for going global
Read Chapter 3, Improving Your Market Readiness through Effective Planning, Action, and Commitment, in Grow Globally: Opportunities for Your Middle-Market Company Around the World
Refer to Chapter 8 in this ebook. “Winning Across Global Markets: How Nokia Creates Strategic Advantage in a Fast-Changing Worldâ€
Emerging Markets: Lessons for Business Success and the Outlook for Different Markets
Assignment
Make a list of pros and cons for going global to discuss with your team. Enter it in the text box
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