marketing homework 2
As we reviewed in class with white board exercises, you will write 4 draft SMART Objectives and summarize a social media audit of the business/company of your choice. Students usually find it helpful to conduct the audit first, and then go back and develop their SMART objectives and strategies.
Using the SMART objectives examples I posted and reviewed in Week 1-2,, write an objective for each of the four types noted below AND map out a few strategies that will achieve those objectives:
SEE A SAMPLE OF OBJECTIVES AND STRATEGIES BELOW
Engagement Objective (related to how followers interact with your content, with sharing, liking, commenting, viewing, retweeting, etc.)
Engagement Objectives for Dell’s Lemonade (SMART method)
Increase followers by 10% across all social media channels
Respond to comments as quickly as possible
Thank new customers for following us Just only write one page
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