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I am currently working on a report for my marketing class and I need you to write the marketing strategies part (about 4 pages).
Attached is an example of this project. The example report has a long marketing strategies but it doesn’t have to be that long for my report.
Store name: After Hours Cafe
Business Goals:
Break-even within two years
Increase profit by 10% every year after break-even
Open up a second cafe in Orange County within four years
Target Market: After Hours Cafe’s main target market is college students, especially students who are looking for a place to study early in the morning, during the day, or and/or late at night
Product: Coffee beans freshly roasted onsite, espresso drinks, tea, baked goods
Price:
Espresso
Doppio: $2.25
Triple: $2.50
Quad: $2.75
Freshly brewed coffee
Regular: $2.50
Large: $3.00
Americano
Regular: $3.00
Large: $3.50
Latte, Cappuccinos, Mochas, Macchiatos
Regular: $3.50
Large: $4.00
Add syrup: $0.25 per pump
Flavors: Caramel, classic, hazelnut, vanilla, condensed milk, mocha, white chocolate, matcha
Changing to almond, coconut or soy milk: $0.50
Ice Blended Beverages
Regular: $4.50
Large: $5.00
Flavors: Caramel, hazelnut, vanilla, mocha, white chocolate, matcha
Brewed Teas
Regular: $2.50
Large: $2.75
Flavors: Royal English Breakfast Black Tea, Earl Grey Black Tea, Green Tea, Lemon Ginger, Chamomile
Baked goods
Bagel: $1.50
Plain cream cheese: $0.75
Scone: $2.50
Muffin: $2.25
Loafs: $2.70
Specialty:
Handcrafted espresso drinks with freshly roasted coffee beans
Freshly roasted coffee beans available for sale
Certified baristas
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