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Resource: Internet Marketing Essentials, Ch. 11
Read the Orabrush Case Study in Internet Marketing Essentials, Ch. 11 (page 233).
Write a 1,050- to 1,400-word paper and answer the following questions:
Why were both Jeff and the former BYU student unable to create a profitable AdWords campaign to sell the Orabrush?
Once Jeff had optimized the orabrush.com site and the YouTube video messaging, what was Orabrush.com’s average value per visitor (to the YouTube video, not the homepage)?
If you were Jeff and you decided to run Facebook ads for Orabrush, would you send them to orabrush.com or to the YouTube video?
If online advertising and sales were profitable, why did Jeff still want traditional retail distribution for the Orabrush?
Format your paper consistent with APA guidelines.
Attached is the Orabrush case
Here’s the link to the video in the case:
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