Questions on push promotional strategy
The producer of an expensive brand of designer jeans is most likely to choose this type of channel strategy:
A) exclusive distribution
B) inclusive distribution
C) selective distribution
D) intensive distribution
This step in The Marketing Research Process involves outlining what the primary data collection should discover in very specific points and is often overlooked by researchers:
A) developing hypotheses
B) problem definition
C) research method design
D) setting research objectives
This step in the Marketing Process involves identifying the target market and developing the marketing mix:
A) Setting marketing objectives
B) Developing marketing strategies
C) Implementing marketing strategies
D) Evaluating whether objectives have been met
When Samsung introduced its newest HD TV, it gave incentives to retailers such as Best Buy to carry its brand but also advertised on TV directly to end consumers. The promotion directed to consumers can best be described as:
A) a pull promotional strategy
B) personal selling
C) a B2B promotion
D) a push promotional strategy
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