Write a 7500 word (Max) report, including 200 words of Executive Summary , but excluding references.

Write a 7500 word (Max) report, including 200 words of Executive Summary, but excluding references and appendix.  You will use the findings from your first assignment of all your group members to propose one strategic initiative for the organization encompassing a three-year time horizon. Your focus should also be on integrating the findings and feedback from your first assignment and then building upon these to create an actionable strategy implementation plan. The plan has to be achievable and realistic.  You have to clearly demonstrate what the strategic initiative is, why your plan can help the organization achieve and maintain a sustainable competitive advantage, and how this plan can be implemented.  In this report, you are required to perform the following tasks:
 
1. Identify and discuss the current generic type of business strategy the organisation implements by examining its strategy statement and/or its value chain activities.
 
2. Propose ONE new strategic initiative for the organisation to implement.  This initiative can be a major functional initiative, such as marketing, use of technology, product innovation, and M